Kharkiv Sparkling Wine Factory

• reorganized the distribution network of existing products
• prepared a campaign for selling seasonal product lines
• updated the design of the factory’s brands
• created new products for different audience segments

2CIDER — a new cider brand for young people!
We created a bright, bold product — 2CIDER with an eye-catching design, unconventional flavors, and a light effect without unpleasant consequences.

Within the project we:

• developed the naming and logo that emphasize the character of the product;
• created the packaging design that stands out on the shelf;
• crafted a strategic brand book with positioning, brand archetype, vision, and value foundation;
• prepared a practical guideline with rules for using the brand identity;
• developed branded merchandise and designed branded transport.

CIDRE. It’s for me! — a cider for an adult audience.
We created a new cider brand for hedonists — a monobrand that brings a touch of aesthetics into everyday life and shapes a culture of light pleasure with refined taste.

Within the project we:

• developed the naming and logo that reflect the brand’s mood;
• created the packaging design with a focus on aesthetics and sophistication;
• prepared a strategic brand book including positioning, brand archetype, and visual concept;
• produced a practical guideline with rules for using the brand identity;
• developed merchandise and branded transport.

We redesigned TM PIRLO — updated the labels, packaging, and visual style, making the sparkling wine more modern and recognizable.

We also updated the brand’s positioning — added emotionality, lightness, and character that meet the new expectations of the audience.

SHVILI in UVK — a brand of ordinary table wines has been created, a joint Georgian-Ukrainian product.

This is the first UVK product designed to change attitudes towards boxed wine.

Eco-friendly wine in ergonomic packaging and the real highlight – a unique ToV, just read the print!