DRUZI — Full-Service Marketing & Design Agency

One-point
DRUZI agency

You come to us when:

Brand book not being used

REASSESSMENT
Need rebranding or redesign
New product launch
Need design development
Marketing has no results

REASSESSMENT

We serve as a one point of contact for your business — from strategy and market analysis to design across all advertising platforms

We are trusted

KEY
PROJECTS

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HOMERESTO

Galafruit approached DRUZI to create a new premium product line for the HoReCa market. We conducted market analysis, developed the HOMERESTO brand name, and created design and packaging for syrups, teas, toppings, jams and creams — from concept to full launch.

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Kharkiv Sparkling Wine Factory

Kharkiv Sparkling Wine Factory is one of Ukraine’s oldest producers. Following a thorough market audit, DRUZI developed a modern trade portfolio that combines innovation with the manufacturer’s historic traditions.

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METRO Cash&Carry Ukraine

METRO Cash&Carry Ukraine is a food retail leader. DRUZI organized national events, created the Metro Times corporate magazine, designed exhibition materials and developed marketing strategies to strengthen the brand.

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Oschadbank

Oschadbank is Ukraine’s largest state-owned bank. DRUZI has supported the bank’s daily marketing communications for over 8 years: banners for all products, print materials, animated videos, corporate character adaptation, merch and outdoor advertising.

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Transenix

TRANSENIX is a European company with a powerful SaaS solution for the global market. DRUZI conducted an analysis and created a localized brand identity and merch in neomorphic style.

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services

Content Design
- Design that drives sales. We create a visual code that influences customer behavior and enhances and shapes your brand.
- Content design as part of the strategy. We design all touchpoints with the audience – from packaging to social media and advertising: making it systematic and cohesive.
- Full range of visual solutions. We develop designs for any format: digital, print, outdoor advertising, space decoration, merchandise, and packaging – all in your unique style.
👉 Result: your brand looks professional, marketing materials work effectively, and the team spends minimal time on implementing visual tasks.
Creating a practical brand book

The brand book is detached from reality. Executors do not use it because it is overloaded with unnecessary information. We create a practical document that truly speeds up work.

Guideline and brand book are different things. We only make applied materials that simplify processes rather than clutter the mind with theory. No unnecessary bureaucracy.

The brand book does not save resources; it spends them. If the team spends more time searching for answers than working, the document is useless. We create clear rules that help rather than hinder.

👉 Result: executors work faster, processes become transparent, and your brand looks stable and recognizable without unnecessary costs.
Integrated Marketing
- We analyze marketing as a system. We explore the marketing department, related business processes, and customer touchpoints to understand where efficiency is lost.
- We identify reasons hindering growth. We determine what isn’t working—strategy, communication, advertising channels, positioning, or internal processes.
- We implement solutions that deliver results. We build a clear action plan, optimize processes, and support implementation until stable growth is achieved.
👉 Result: marketing becomes manageable and predictable, and the company gains a clear working system that contributes to profit and development.
New Product Development
- The company needs portfolio diversification. Launching a new product helps expand the range, attract a new audience, and strengthen brand positions.
- Is the product really necessary? We analyze the market, trends, and your business to determine whether it is worth investing in a new direction.
- How to make the launch effective? If the product is needed, we create something that will be in demand, build communication, define the target audience, plan the launch and marketing support.
👉 Result: you are not just launching a new product but gaining a working solution that generates profit and develops your brand.
Rebranding and Redesign
- Rebranding or Redesign? We will determine what kind of update is necessary: a comprehensive change or an identity correction without risking the business.
- The brand is outdated, and the market has changed. If the identity does not meet modern standards, we will refresh it for new platforms and formats while maintaining recognizability.
- Clients do not recognize the company in its own communications. When the company has grown, but the brand remains in the past – we align the appearance with your new reality.
👉 Result: the brand is updated, strong, and relevant. You maintain the trust of long-standing clients and attract new ones.

Content Design

Design that drives sales. We create a visual code that influences customer behavior and enhances and shapes your brand.
Content design as part of the strategy. We design all touchpoints with the audience – from packaging to social media and advertising: making it systematic and cohesive.
Full range of visual solutions. We develop designs for any format: digital, print, outdoor advertising, space decoration, merchandise, and packaging – all in your unique style.

👉 Result: your brand looks professional, marketing materials work effectively, and the team spends minimal time on implementing visual tasks.

TEST YOUR BRANDBOOK

Take a 12-question test to assess how well your brand book actually works.

You will receive a preliminary analysis of its effectiveness and understand whether it helps optimize processes and save resources.

01

Clarity of structure:

Is your brand book divided into separate sections (guidelines, catguide, brand philosophy) so that everyone receives only the information they need?

02

Clarity:

Is the brand book written in such a way that it is easy to understand without additional explanations from the marketing team?

03

Segmented access:

Is access to the brand book distributed among different categories of users (internal team, contractors, partners)?

04

Practical application:

Are contractors sent only relevant parts of the brand book, without unnecessary information?

05

Relevance:

Is the brand book regularly updated in line with changes in the company and the market?

06

Ease of use:

Do employees and partners actually use the brand book, or do they just keep it in a folder?

07

Integration into work processes:

Is the brand book part of the standard employee onboarding process?

08

Design consistency:

Do designers and marketers follow the brand book without constant clarifications and revisions?

09

Marketing effectiveness:

Does a brand book help speed up the coordination of design, content, and advertising materials?

10

Use by contractors:

Do partners and contractors adhere to the brand book rules without unnecessary questions and adaptations?

11

Accessibility:

Does your team have convenient access to the brand book (for example, in digital format with easy search)?

12

Real value:

Does a brand book save your company time and money and minimize chaos in communications?

Effectiveness assessment

points from 12

The brand book is working effectively, and processes are well established. Congratulations!

Effectiveness assessment

points from 12

The document is useful, but there are weaknesses that need to be improved.

Effectiveness assessment

points from 12

The brand book exists, but its practical value is low and needs to be optimized.

Effectiveness assessment

points from 12

Your brand book is a formality. Either no one uses it, or it only complicates processes.

We reinforce or fully take over complement your marketing function

One-Point DRUZI Agency — a full-service marketing agency. We strengthen your team or fully lead marketing and design: strategy, branding, analytics and content — all in one place.

We don’t just complete tasks — we dive into your business and build a system that delivers results. We work with Ukrainian businesses and international companies entering the Ukrainian market.

Integrated Design Department for Your Business

You don’t need to expand your design team to support your brand’s communication platform. If you have a network business with a constant flow of local tasks or dynamic event marketing that requires new layouts every day, managing these processes consumes resources and budgets.

We take this off your plate — our integrated design department covers all your design needs, from global tasks (KV) to local execution and administration. You get a stable process, fast turnaround, and consistent quality without delays.

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let’s start taking action!

Contacts

email :

hello@druzi.agency

phone :

+38 067 483 07 56

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