return to the our cases
German-Ukrainian range of syrups, toppings, creams, jams, and natural teas for Europe and Ukraine? Easy!
The company is all set: modern equipment, incredible quality, and the ambition to enter new markets. However, to conquer Europe while strengthening its position in Ukraine, a clear strategy is needed.
First, we thoroughly researched the European market: the entry conditions, the consumption volume of each category (syrups, toppings, creams, jams, teas), whether production could handle potential orders, and which country would be best to start from.
Thanks to this, the client received a clear action plan and is confidently moving forward.
We identified who needs these products and where exactly the buyer will look for them. This is how the name, positioning, and niche were born, in which HomeResto can be most effective.
We selected 10 flagship SKUs (including proposing completely new flavors and combinations) to capture the audience’s interest from the very first steps and fully unleash the brand’s potential.
Next, they focused on the visual component: selected the optimal packaging, developed the logo, label design, and packaging. They devised brand communication so that HomeResto would be recognizable and evoke an organic sense of familiarity at first glance.
The next stage was the development of a strategic brand book.
We always create a brand book in such a way that it is easy to use: both for the client’s internal team and external contractors. Its structure is clear, practical, and aimed at helping everyone working with the brand achieve results without losing recognition, style, and Tone of Voice.
Today the client is ready to conquer European shelves, equipped with a balanced strategy and a powerful lineup of syrups, toppings, creams, jams, and natural teas. And we continue to support and take pride in this success.
Full speed ahead, HomeResto!